What is SEO and how it works?

SEO stands for Search Engine Optimisation and is a digital marketing strategy that helps in improving your website’s presence in search engines like Bing and Google. It is a measurable and iterative process that sends signals to search engines that your page is worth showing in Google’s index.

Google utilizes a complex mathematical formula which is known as an algorithm to give a score to every website, which further determines which website should be ranked at the top of SERPs. 

SEO Charlotte NC is mainly of two types, On-Page SEO and Off-Page SEO. You can improve your search engine ranking by having the highest score in terms of quality of your website, in terms of website authority and in terms of trusted stores that people are looking for.

In technical terms, search engines have spiders, which collect all kinds of information about the pages that make up your website. These crawlers collect things like title tags, social signals, internal linking, page speed, backlinks and more.

There are around 200 ranking factors used by Google while ranking the website and there are a lot of actions that can be taken to optimize the website. There are both on-page and off-page SEO factors that contribute in making your site optimized and ranking it on search engines.