What is Local Search?

According to Google, 46% of online searches have a ‘local intent’. However, anyone in the world with a good search engine optimization and authority can rank for a user search query like ‘how to fix clogged drainage’’, when the query has much more purchase intent behind it, it becomes ‘carpenter near me’ or best carpenter in (location).

For these types of search queries, which typically include a particular targeted location or ‘near me’, Google understands what the searchers want and precisely they rank websites in the local engine result pages. The difference is behavior and the result is absolutely why local SEO is important and worth investing in alongside standard SEO.

What are Local SERPs?
Local businesses or companies need to improve their organic traffic to their websites or through their doors is visibility on what’s known as the ‘Local pack or 3-pack’. In the given image you will see three businesses that appear below the map in the results displayed after a Google search with local keywords.

What is Google My Business?

Previously known as Google +, GMB is the business profile on Google, you can find out how to add or claim your Google My Listing in this guide.

It has information on a variety of places, including the local pack, Google maps search results, but the most familiar appearance will likely be when it’s on the top right corner of your mobile or desktop of a branded search for your business.

Your Google My Business listing will include a host of information submitted by yourself such as business s name, services you offer, contact details, pictures, description category and opening times but it’s important to note that features such as GMB attributes, GMB Q&A and Google reviews of customers which is ideally your audience experience.

To rank in the local SEO results, having updated and verified Google My Business listing is a big part.

What is a Citation?

A local citation is any mention of your company’s name, address, and phone number online. Many SEO experts believe they are a key ranking factor for local SEO. It will help you rank higher for local search queries and helping people discover your business online.

How Do I Rank Well in Local Search?

Now you know what local SEO is all about if you are wondering how you can achieve more success in it then your competitors! First, we suggest to familiarize with the three important elements of local search ranking:

Proximity- How close is your business to the user?

Relevancy- How relevant your keywords or queries to the products and services?

Prominence- What do other customers say about your business?

What are the Main Local SEO Services?

Thanks to Google for an evolving nature and now local SEO can be a lot to work on especially for local companies. Search engines update their algorithms frequently and it takes a lot of time and effort to get success. This is why so many SEO firms and consultants invest in learning how to do local SEO rather than a standard SEO. The rules are so different as you are aiming to achieve different local marketing goals, and in some cases, clients do not want if the higher visibility of their business in local search and listing directories leads to more direct traffic than website visitors.