SEO stands for Search Engine Optimization is the practice of increasing the quantity and quality of the traffic coming to your website through organic search engine results.
To understand SEO in detail, let’s break it into the parts:
- Quality of traffic:
You can attract all the traffic from the web, but there is no use of traffic that simply bounces off back. If Google tells your users you are a resource of clothing, when you only sell kids’ clothing, then more than half of the traffic would be of no use to you. Instead you would to attract visitors who are interested in products that you offer.
- Quantity of traffic:
Once you have the right people landing to your website, more traffic is better.
- Organic results:
Ads make up significant portion of many SERPs. With SEO, you get organic traffic, which means the traffic for which you are not required to pay.
Optimizing your website for search engines is not an insuperable task by any means. If you are a little less technically inclined, you find it might be challenging, but you can always reach out to SEO companies Charlotte NC and web strategist for help.